Instagram remains one of the most effective platforms for reaching highly engaged audiences. Whether you’re an artist, brand, creator, or business owner, running ads on Instagram can help you promote your work and grow your presence. But one common question we get at FinesseInk is:
“How much does it cost to advertise on Instagram?”
Let’s break it down clearly—no fluff, no guesswork.
How Much Do Instagram Ads Cost?
The cost of Instagram advertising in 2025 depends on several factors, including your objective (traffic, conversions, brand awareness), audience targeting, industry, and competition. Here’s a general breakdown:
Metric | Average Cost |
Cost per Click (CPC) | $0.40 – $2.00 |
Cost per 1,000 Impressions (CPM) | $6.70 – $12.00 |
Cost per Engagement (CPE) | $0.01 – $0.05 |
Instagram Ad Cost Per Day | $5 – $100+ (based on budget) |
Instagram Ad Cost Per Month | $150 – $3,000+ |
Instagram Sponsored Posts & Promotion Costs
If you're promoting a post directly (aka “boosting”), costs can be even more flexible. For a sponsored post on Instagram, you can spend as little as $1/day, but most businesses see better results with $5–$15/day for local targeting.
Instagram Sponsored Post Cost
If you’re considering influencer marketing, the cost for sponsored post on Instagram varies greatly:
Influencer Type | Follower Count | Avg. Sponsored Post Cost |
Nano Influencer | 1K–10K | $10 – $100 |
Micro Influencer | 10K–50K | $100 – $500 |
Mid-tier Influencer | 50K–500K | $500 – $2,000 |
Macro Influencer | 500K–1M | $2,000 – $10,000 |
Celebrity Influencer | 1M+ | $10,000+ |
Whether you’re running Instagram sponsored ads through Meta Ads Manager or collaborating with influencers, pricing will vary.
Instagram Promotion Cost: Boosted Posts
Using the “Boost Post” feature is a quick way to run an ad. Here's what you can expect in terms of Instagram boost post cost:
Minimum budget: $1/day
Suggested daily spend: $5–$20
Estimated monthly spend: $150–$600+
The cost of promoting on Instagram also depends on your audience targeting and post engagement.
Factors That Influence Instagram Ad Prices
Several key elements affect how much you’ll pay:
Target Audience: Ads targeting niche or high-value demographics (e.g., tattoo lovers in NYC) often cost more.
Placement: Ads shown across both Instagram and Facebook may cost more but deliver better ROI.
Objective: Conversions (e.g., sales or bookings) tend to be more expensive than traffic or engagement campaigns.
Competition & Seasonality: Ad rates spike during holidays or major events.
CPC, CPM & Budget Planning for Instagram Ads
Here’s what the terms mean:
CPC (Cost per Click Instagram): You pay when someone clicks your ad. Ideal for site visits or bookings.
CPM (Cost per 1,000 Impressions): Great for brand visibility.
Ad Budgeting Tips: Start with a test budget ($5–$10/day), monitor performance, and scale based on ROI.
FinesseInk clients usually find success with a $300–$800/month ad budget, depending on whether we’re promoting new tattoo designs, appointment bookings, or merchandise.
What’s the Best Type of Instagram Ad for You?
Photo/Video Feed Ads: Great for showing your portfolio
Story Ads: Good for limited-time offers
Reels Ads: Engage a younger audience
Carousel Ads: Perfect to show multiple tattoo styles or products
Pro tip: Boosting a high-performing organic post can deliver better ROI than starting from scratch.
Instagram Ads in 2025: Worth It? Absolutely.
If you’re wondering about the cost of promoting on Instagram or looking for an efficient way to grow your client base, investing in Instagram ads is still a smart move in 2025. When executed properly, you can:
Gain more followers
Drive traffic to your booking page
Showcase your artistry to a larger audience
Need Help With Instagram Marketing?
At FinesseInk, we help creators, artists, and businesses build impactful Instagram ad campaigns. Whether you're just boosting a post or launching a full-scale campaign, we tailor strategies to fit your budget.
